Take control of your online marketing and SEO!
Digital Marketing doesn’t need to be complicated!
Sarah had been running her business for years and has had many happy customers. But her competitors appeared to be ahead of her at every turn. Sarah was fed up with constantly seeing her competitors’ names in search results, especially when her own company name was nowhere to be found. Sarah’s competitors had more reviews, were being talked about more than her. Some of Sarah’s competitors were even getting national press coverage. Sarah didn’t know what ‘tricks’ her competitors were using, but she knew she needed to improve her game or get left behind.
Sarah had researched SEO and Digital Marketing several times before and found it all to be frustrating and inaccessible to ‘non-geeks’. Sarah had even spoken to several consultants but struggled to find a budget for their fees.’’Does Sarah’s story sound familiar to you?
- Are you a business owner?
- Are you responsible for marketing within your organisation?
Take charge of your Digital Marketing RIGHT NOW!
Digital Marketing doesn’t need to be complicated. SEO is not reserved for uber-geeks. Driving business growth and increasing profits online is hardly a new idea, but it has been around long enough that it might appear that the geeks have taken over. If you don’t know your RSS from your elbow how can you possibly succeed online? I have an answer that might shock you. EASILY!
Yeah yeah, sure, but what if I don’t want to become a digital marketing geek?
What if I just want to beat my competitors online?
It’s a common misconception that in order to succeed at promoting your business online you need to have a brain the size of a hot air balloon. It’s not true. Anyone can boost their bottom line with Digital Marketing and SEO.
With our guidance you’ll learn that Digital Marketing and SEO can be as simple as 1,2, miss a few, 99, 100. You will not need to buy a lab coat; you will learn that understanding Digital Marketing and SEO does not require a sky-high IQ.
True or false?
Digital Marketing is horribly complicated (true or false?)
The phrase ‘Digital Marketing’ covers a very wide range of marketing activities with a very broad brush stroke. Just deciding which avenues to explore is daunting and difficult. Researching Digital Marketing understandably gives the impression that it is an impenetrable world of confusing acronyms, created by people who want to prove they are cleverer than you.
The truth is that while the world of Digital Marketing is vast, you don’t need to understand all of it. I enjoy cycling, but I don’t need to know every Tour de France winner’s name in order to enjoy a bike ride.
SEO is impossibly technical and TOUGH (true or false?)
There’s no getting away from the fact that very high-level SEO is complex. Very complex. But the truth is that only a very small percentage of people actually need high-level, complex SEO. 99% of businesses can rocket up the search engine rankings with a good foundational understanding of SEO.
Unless you are a blue-chip size company or are in an exceptionally competitive industry (like real estate or pharmaceuticals) then you’ll probably never need to wrap your brain around the more complex side of SEO.
FUN FACT – if something appears to be complicated then most of your competitors won’t even try to understand it. Signing up for Internet Marketing for Humans will automatically put you ahead of your competitors, because they will never make the effort.
Internet Marketing for Humans makes Digital Marketing and SEO simple.
Internet Marketing for Humans isn’t about learning every aspect of Digital Marketing. This is a coaching programme designed around helping you learn what works for you.
With our coaching supported training you will learn how to make the most progress with minimum effort.
Who developed Internet Marketing for Humans, and why?
I have been working in SEO and Digital Marketing since around 1998. I started my first agency in 2000 and launched Andrew Laws Associates Ltd in 2013.
Over the last twenty years, some aspects of Digital Marketing and SEO have changed a lot. But the core principles remain the same. It’s these principles that work. Now I want to show you how to efficiently exploit SEO and Digital Marketing to get your business where you want it to be.
DIY marketing that works for YOU!
We get a real kick out of helping businesses thrive and grow by making the most of SEO and Digital Marketing. I want to help more people like you, so I developed Internet Marketing for Humans as a coaching-led programme.
I didn’t learn everything I know about Digital Marketing and SEO by myself, I learned from peers, colleagues, clients and from many other sources.
What makes this course different?
You are what makes this programme different. There are lots of SEO and Digital marketing courses available, but most are either aimed at people already chin-deep in the industry, or they are needlessly complex. Internet Marketing for Humans is a clear, simple, (almost entirely) jargon-free, objective-led, programme to move your Digital Marketing and SEO forward in a positive and productive way.
Your learning journey is ongoing
This is not a ‘hit it and quit it’ course; this is an ongoing, accountable and measurable experience. You are welcome to stick with us long term process, or not. the choice is yours.
This programme uses plain English and is easy to digest. You don’t need any prior knowledge, but if you already know a little we’ll help you understand a lot more.
We are not here to show off how much we know. We are here to help you get ahead without losing hundreds of hours of productive time. We specialise in making technology simple to understand. Each section of the programme is very easy to understand and concentrates on methods you can put into practice yourself.
We don’t just teach theory, we tell you how to ‘do the do’. Sure there’s some theory in there, but this course is designed to make a difference to your business. This is not education purely for the sake of learning.
Is Internet Marketing for Humans really for you?
We know that this programme isn’t for everyone. Please read through this list, and if you can identify then we’d love to hear from you.
- You want Digital Marketing to work for you, not the other way around
- You are a business owner who does everything they can to ‘make the magic happen’
- You have a curious mind and like to figure out things others find challenging
- You are always on the lookout for ways to get ahead of your competition
- You like to know ‘how it works’ so you can make it work for YOU
- You are unafraid of effort if the outcome is worth it
- You are passionate about the success of your business
- You are proud of what you have built
Can you identify with the list above?
That’s great news! We have developed ‘Internet Marketing for Humans’ to be a perfect fit for you!
Internet Marketing for Humans programme details
An ongoing programme with at least two sessions per month.
Whenever possible we will keep your sessions on the same days and times each month. For example, if your first session is booked for the first Tuesday of each month at 3pm then we recommend you stick as close to this as possible every month.
Your first one-to-one session each month is focused on identifying and reaching your objectives. Once you are working towards objectives this session will be used to support you, keep your objectives accountable and your progress measurable.
This part of the programme is designed around your needs and making measurable progress. We help you put the theory into practice in a very practical ‘hands-on’ way.
The second session each month is a one-to-one follow up session. This is a shorter session that is designed to follow-up on any technical learnings from the first session. Session 2 is also a great opportunity to make sure progress is on track.
We use the fantastic GiraffePad platform to deliver training. Sessions are delivered via Zoom. At the end of each session, training materials remain available to you, for as long as you are an Internet Marketing for Humans member.
Course materials and access to your trainer is available all the time, not just during sessions.
One to one personalised setup
We help every learner get up to speed so they have the tools they need for the course. This usually involves setting up tools like Google Analytics, Search Console and a few other bits that you’ll need for your course. We do this via screen sharing, so you don’t need any prior knowledge, you just need access to your website and your email inbox.
The one-to-one coaching programme starts off with a ‘roadmap’ that we run through with all clients on the consultancy side of our business. This helps us make sure you have the right tools for the job before your start your learning journey. All the tools we use are free!
Almost zero jargon
Some SEO and Digital Marketing experts like to chuck around complex jargon and throw acronyms about like confusing confetti. While it’s not always possible to totally avoid industry ‘in-words’ we keep them to an absolute minimum. If you have heard the Internet Marketing for Humans podcast then you’ll know that if we are forced to use industry jargon we will always slam the brakes on, and explain what it means in plain English.
Sessions in plain English
Yes, I did already mention this above! But it’s absolutely key to the success of this programme. You do not need to buy an English – Geek / Geek -English dictionary to ace this programme!
We ‘get’ that learning for the sake of learning is a noble thing indeed. But we are also aware that the majority of professionals who enroll in this programme need direct, actionable advice.
Every session in the Internet Marketing for Humans programme is designed to inform, educate and give you direct information on how to make progress in SEO and Digital Marketing.
A dedicated course leader who is invested in your success
We are with you for your whole journey. We sometimes invite guest speakers to join us for group sessions, but your course leader is your dedicated single point of contact.
We offer regular bonus group sessions with guest speakers who lead workshop-style sessions on a number of topics. If you are an Internet Marketing for Humans member you are welcome to invite colleagues to join you for bonus group sessions.
So how much does all this cost?
Learners receive the same dedicated focus on success that we give our clients on the consultancy side of our business at a fraction of the cost. We recommend that learners stick with the programme for at least six months, but there’s a real benefit to making the Internet Marketing for Humans course an ongoing part of your business success story.